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Marketing is Scary

Marketing is Scary

I don’t know of a single entrepreneur who started their business because they said to themselves, “Oh goodie, I love marketing and can’t wait to start spending time, energy, and money on marketing for my business!” Do you? Maybe you’re one of the rare ones who relish...
Book Review: To Sell is Human by Daniel Pink

Book Review: To Sell is Human by Daniel Pink

Daniel Pink returns to the writing world with his third book, To Sell is Human, with the primary goal of updating the way we view selling. Pink deviates from the standard definition of selling and ventures to explain that whether we think so or not we are all involved...