by Margie Beiswanger | Jul 10, 2017 | Clients, Marketing
Who is your Ideal Client? Who do you want to work with? You didn’t launch your business to be a slave to the masses. You did it to preserve your choice. But, time and again I see entrepreneurs trying to serve everyone. Big mistake. You can’t do it, nor do you want to....
by Margie Beiswanger | May 31, 2017 | Business Longevity, Marketing
What happens when you leave a potted plant unwatered? Does it thrive? Not hardly. That poor thing becomes the next fire’s kindling. Your business without self-promotion is that plant without water; it will die. We all know this; it’s no secret, but hoards of people...
by Margie Beiswanger | Sep 23, 2016 | Business Strategies
Running your business can be a veritable rollercoaster of emotions. When clients, money, and new ideas are flowing the high is almost untouchable, but that feeling of elation is often followed by moments of doubt, fear, and blockage. Every piece of that cycle is...
by Margie Beiswanger | Feb 26, 2016 | Marketing
I don’t know of a single entrepreneur who started their business because they said to themselves, “Oh goodie, I love marketing and can’t wait to start spending time, energy, and money on marketing for my business!” Do you? Maybe you’re one of the rare ones who relish...
by Margie Beiswanger | Jan 15, 2016 | Business Strategies, Procrastination
Yep, that’s right. Dive right in! Don’t just dip your toe in the water and then shrink away when it feels chilly. No! The way to do it is to dive right in! And what happens once you’re in? The water’s not so chilly. You’re splashing...
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