Marketing | Signature Brilliance

How to Easily Identify and Attract Your Ideal Clients

Who is your Ideal Client? Who do you want to work with? You didn’t launch your business to be a slave to the masses. You did it to preserve your choice. But, time and again I see entrepreneurs trying to serve everyone. Big mistake. You can’t do it, nor do you want to....

The Key To Fearless Self-Promotion

Business Longevity, Marketing

What happens when you leave a potted plant unwatered? Does it thrive? Not hardly. That poor thing becomes the next fire’s kindling. Your business without self-promotion is that plant without water; it will die. We all know this; it’s no secret, but hoards of people...

Why You MUST Market Yourself and Your Business

Business Strategies, Clients, Marketing

Picture this; you’re sitting in a dark corner of a coffee shop when you spot your dream guy (or girl) sipping their double cappuccino at a table on the other side of the room. You know they’re the one. You have to meet them. You’ve been waiting for someone exactly...

Engage Your Audience Part 1: Show Up and Speak Up

Marketing

True, we live in a digital world, but still nothing quite beats a face-to-face meeting. There’s something about being able to look into another’s eyes, read their body language, and feel their intention that solidifies relationships faster than any other approach....

Engage Your Audience Part 2: Get Visible With Social Media

Business Strategies, Marketing

Sure, social media is viewed as a brain drain and time-sucker by hoards of people because they don’t know how to use it. They focus on promote-promote-promote instead of providing value, and then wonder why they’re not getting the results they’re after. There are...

Engage Your Audience Part 3: The Power of Posting Regular Content