Clients | Signature Brilliance

How to Easily Identify and Attract Your Ideal Clients

Who is your Ideal Client? Who do you want to work with? You didn’t launch your business to be a slave to the masses. You did it to preserve your choice. But, time and again I see entrepreneurs trying to serve everyone. Big mistake. You can’t do it, nor do you want to....

Complimentary Consultations: What They Are and What They Are Not

Clients

Let’s start with what a complimentary consultation is not. It is not a place to give away free coaching, consulting, or services. In my business philosophy, a complimentary consultation is not a place for a ‘hard sell’ either. The purpose of a complimentary...

Why You MUST Market Yourself and Your Business

Business Strategies, Clients, Marketing

Picture this; you’re sitting in a dark corner of a coffee shop when you spot your dream guy (or girl) sipping their double cappuccino at a table on the other side of the room. You know they’re the one. You have to meet them. You’ve been waiting for someone exactly...

Your Money is in the Follow Up

Business Longevity, Clients

Most business owners excel at pitching their goods or services to prospective clients, once. But, if that prospective client doesn’t immediately shout a hearty YES from the rooftops, they walk away, head hung low, and the prospective client never hears from them...

Don’t Go Client-Hunting

Business Strategies, Clients

Attracting the right clients and opportunities for your business can seem like a tough task. It may feel like your ideal client is an elusive needle in a haystack. But the truth is that your ideal client is likely searching for exactly what you have to offer. You...

How to Be An Imperfectly Perfect Leader

Clients, Marketing

It’s no secret, people like to be inspired, they want to hear advice from experts, and they crave guidance from those more successful than they, but they also connect to authenticity, and like knowing that you’re a human being who experiences the ups and downs of life...